Engagement. We all talk about it. But does anyone even know what it means?
Apparently not, according to Esteban Koslky, a consultant and customer strategist who last year surveyed 45 CMOs and got just about that many definitions for whatengagement means.
“The only thing they agreed on was that i... Read More..
Wednesday, 8 June 2016
Study: Everyone Talks 'Engagement,' Nobody Knows What It Means
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